Customer Data Essentials
Explore how data management and analytics can reveal deep customer insights and enable more relevant customer experiences.
SessionM’s customer data management solution creates a unified view of the customer to activate smarter targeting and real-time interactions, enabling a truly one-to-one, efficient customer experience.
Using purchase data and customer behaviors, the SessionM Platform is able to predict customer preferences that influence customer affinity, motivation, and intent.
Discover the methods behind the SessionM Platform’s ability to create and manage the various aspects of a loyalty program.
A foundational step for any point based loyalty program, the SessionM Platform offers a variety of recommendations and configuration options for points economy management.