SessionM creates a single full view profile for each customer, enabling brands to deliver the kind of personalized engagements that make customers more loyal, profitable, and satisfied.
As customer data is collected and unified from various sources, it is stored in the Customers Module on an individual level. Customer care representatives or in-store associates can quickly view relevant details of each customer as necessary, with the ability to issue offers.
The European Union’s new General Data Protection Regulation (GDPR) takes effect on May 25, 2018, and provides greater rights to people residing in the EU with respect to how their personal data is processed and used. Here, we discuss the major regulations outlined within the privacy law and how SessionM helps brands prepare for major portions of the GDPR regulation.
The Audiences Module allows you to define segments of your customer base you want to track using demographic and behavioral data. You can analyze changes to your audiences over time and use these audiences in campaign messaging. In addition, the module supports the export of audience data…