SessionM creates a single full view profile for each customer, enabling brands to deliver the kind of personalized engagements that make customers more loyal, profitable, and satisfied.
As customer data is collected and unified from various sources, it is stored in the Customers Module on an individual level. Customer care representatives or in-store associates can quickly view relevant details of each customer as necessary, with the ability to issue offers.
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The Audiences Module allows you to define segments of your customer base you want to track using demographic and behavioral data. You can analyze changes to your audiences over time and use these audiences in campaign messaging. In addition, the module supports the export of audience data from the SessionM Platform to a client’s designated destination.
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